Friday, December 4, 2009

novel package

During a recent shopping trip, I came across these lovely packages for A Rather Novel Collection perfumes at Anthropologie. I really like the juxtaposition of the organic line drawings with geometric shapes. There's a lot going on here, but the monochromatic color palette, minimal type treatment and generous negative space help to create a design that is eye-catching yet simple. I haven't been able to find any information about the design online, just this blurb from Anthropologie's site.
Not a travelogue, but a scent-o-logue: each fragrance in this edition was inspired by a different flavor of tea found in one of six global locales. Housed in book-like boxes, the titles of each are based on the tea's place of origin.
I'm tempted to buy the entire set just to display the boxes, and I don't even wear perfume. That Anthropologie really knows how to sell me things.


  1. I'll split it with you if you want to split up the perfume. you can keep the boxes... ;-)

  2. I like the box graphic too, simple and modern,... but the bottle could be much better, not just about the shape, (which is too ordinary now), from my graphic point of view, it looks strange that the label has almost the same size and shape as the cap, a bit inharmonic...

  3. These are so great! I loved them instantly.